Hereâs the truth. No fluff, no filler. This is going to hit you straight between the eyes. Ready? Go!
But hey, if youâre in a rush, feel free to jump to the projects. No hard feelings. But if youâre curious why your small business might be limping along with that outdated website (or worse, no website), buckle up, because weâre about to dive deep.
Thatâs how most businesses sound on the web. Too much talking, too little meaning. Itâs like when you hear that one guy at a party who keeps talking and talking, but you have no idea what heâs saying. You smile, you nod, but in your head, youâre planning your escape route. Annoying, right?
This happens more often than you think. Small businesses drone on, filled with jargon and business-y nonsense that requires brain energy most readers are unwilling to burn. And whatâs the result? They bounce faster than a rubber ball on concrete. And guess what? Statistically speaking, this could be happening on your website â your home page, services page, LinkedIn profile, emails, blog posts, and even your social media. Iâm just sayinâ.
Let me paint a picture for you. Imagine walking into a store. Itâs dimly lit, nothing is clearly labeled, and when you finally find the checkout counter, thereâs no one there to help you. Frustrating, right? Now imagine youâre online, and the website you land on feels just like that: outdated, hard to navigate, slow, and lacking in information. People donât stick around. They bounce.
Even worse, this is your business's virtual storefront. If you wouldnât let a customer walk into a dirty or confusing store, why let your website give off that same impression? The stakes are even higher online because visitors leave faster than they would in real life. Itâs so easy to hit the âbackâ button.
Quick fact: The average website visitor takes only 7 seconds to decide if theyâre going to stay on your site or leave. Think of it like speed dating: If you donât capture their attention immediately, theyâre swiping left on you (and no one likes being swiped left on).
Now, take this one step further: In a brick-and-mortar store, you might be able to salvage the situation by personally engaging with a customer. But with a website? Nope. No personal intervention. Thatâs why your site needs to be crystal clear about what you offer â and why youâre the best option â right from the get-go.
To save your website from becoming a ghost town, letâs talk about the common mistakes that businesses make:
Visitors land on your homepage, and theyâre greeted with⊠what? A vague statement about how much your business loves its customers? Nah. What they really need is a crystal-clear headline that spells out exactly what your business does and how it will solve their problem.
Letâs be real. People have the attention span of a goldfish these days. If your website doesnât load in under 3 seconds, your potential customers have already left. You donât want a fancy homepage animation if it means people are bouncing before it even loads. Speed is key.
If your website reads like an industry textbook, youâre alienating visitors. Itâs like inviting someone to a party and speaking a language they donât understand. Keep it simple, keep it friendly, and keep it human.
If visitors donât know what to do next, theyâll leave. Youâve got to lead them by the hand and tell them what you want them to do. Whether itâs signing up for a newsletter, buying a product, or booking a consultation, make sure every page of your website has a clear CTA. And no, âGet inspired by our journeyâ is not a call to action. What are they supposed to do with that?
Youâve positioned yourself as a commodity. A faceless brand floating in a sea of other faceless brands, all saying the same thing. Itâs like walking down an aisle where every cereal box looks the same, except your box costs a little more, and thereâs no toy inside.
Pro tip: Stop writing so much about what you do. No one cares. People care about what they can get from what you do. Because, spoiler alert, itâs about them, not you. Write from the readerâs perspective if you want to connect. Otherwise, theyâll drift far, far away from saying âyesâ to you.
Letâs imagine you're selling design services for websites. Instead of listing a bunch of fancy-sounding features, try this:
"We build websites that make people want to hit the âbuyâ button."
Suddenly, your audience gets it. Clear. Simple. Relatable. Youâve told them exactly what theyâll get from you without burying it under layers of corporate-speak.
Youâre solving their problem. Youâre speaking their language. And that is what gets people to stick around and, more importantly, to take action.
Itâs as simple as this: If your audience doesnât understand you immediately, they wonât hang around to figure it out. Theyâll leave. Theyâll move on to someone else who does a better job of explaining how they can help.
That means:
Fewer customers will read your stuff.
Even fewer will do what you ask.
Less money will flow into your business.
In short, youâre screwed! (Sorry, not sorry).
Youâve probably said this before:
âI have a small business.â
And now you need a website, right? Exactly. If youâre not on the internet, youâre like a ghost. Invisible. Floating through search engines like a forgotten relic of the past. Customers arenât strolling down Main Street looking for your shop anymore. Theyâre scrolling through Google.
Hereâs a scenario. Imagine looking for a plumber. You search âplumber near meâ on Google, and the top results all have functional, well-optimized websites. But you donât. Guess what? Your business doesnât exist in the eyes of those potential customers. If youâre not where they are looking, youâre out of the game before you even start.
But wait, you say, âI already have a website!â Great! But⊠is it like itâs not even there? No visitors, no leads, no sales? Thatâs because your website isnât converting. And you know why? Youâre missing the holy trinity:
1. Traffic
2. Sales
3. Revenue
A website without these three pillars is just an online ghost town. Youâre paying for the digital real estate, but nobody is stopping by. If youâre not driving traffic, converting sales, and increasing revenue, itâs like owning a store in the middle of the desert. No visitors = no sales = no point.
Letâs get real: having a website is not enough. You need a website that brings in traffic, converts that traffic into sales, and boosts your revenue. So how do you do that?
SEO (Search Engine Optimization). This is the rocket fuel your site needs to show up in Google when people search for services like yours. SEO isnât a ânice-to-haveâ anymore â itâs a must-have. Without it, your site is just a glorified business card floating on the web, collecting dust.
Want to know how SEO works? Itâs simple: You need to show up in the search results when potential customers are looking for what you offer. And if your site isnât optimized with the right keywords, guess what? Youâre invisible. Ghosted by Google. Customers arenât just going to stumble upon you â they need to search and find you.
Letâs take social media as an example. Imagine trying to sell your products without ever mentioning them on Instagram or Facebook. You wouldnât, right? The same principle applies to SEO. If youâre not optimizing for the things people are searching for, youâre out of the conversation.
Okay, so someone lands on your website. Now what? You need to hook them. Your copy should speak directly to their needs, fears, and desires. You need to be the solution to their problem â and fast.
Think of it like this: When you walk into a store, you donât want to search for hours to find the checkout. You want a clear path. Itâs the same online. If visitors canât figure out how to navigate your site or what to do next, theyâll leave faster than you can say âbye-bye, sale!â
This is the end goal, right? More traffic + better conversion = more revenue. A website is your 24/7 salesperson. It never sleeps, never takes a day off, and never asks for a raise. If your website isnât generating sales and contributing to your bottom line, itâs time for a rethink.
Imagine this: Youâre at a fair, and your stand is buried in the back, far away from the foot traffic. Even if you have the best products, no one will find you. The same goes for your website. If youâre not converting the visitors you get, itâs like standing in the back of that fair, hoping someone will stumble upon you. Not going to happen.
Letâs cut to the chase: If your website isnât working for you, somethingâs off. Hereâs what most businesses get wrong:
If your website sounds like a robot wrote it, youâre in trouble. Talking too much about yourself? Jargon-filled nonsense? Yeah, customers arenât into that. Theyâre thinking, âWhatâs in it for me?â If your site doesnât answer that question in the first few seconds, theyâre gone.
Hereâs a tip: Donât just talk about features. Focus on benefits. What will your product or service actually do for your customers? Thatâs what they care about. And thatâs what will keep them reading.
Your site needs to be as smooth as butter. Easy to navigate, mobile-friendly (because everyoneâs on their phones), and designed with the user in mind. If your site is hard to use, your potential customers will leave faster than a cat when it hears a vacuum cleaner.
True story: Imagine youâre shopping online for a gift. You find the perfect item, but the checkout process is confusing, and the page wonât load. Frustrating, right? Thatâs exactly how your visitors feel when your website isnât user-friendly. And theyâll leave. Fast.
Every single page should have a clear call to action. Whether itâs signing up for a newsletter, buying your product, or scheduling a consultation, donât leave visitors guessing. Tell them exactly what to do next. Make it clear, easy, and compelling.
Letâs face it: If your website is a maze with no exit signs, people are going to get lost. And no one likes being lost, especially online. Youâve got to make your CTA buttons big, bold, and obvious. Think neon signs at the Vegas Strip â not a tiny little âclick hereâ link buried at the bottom of the page.
Relax. Youâve come to the right place. Hereâs how weâll fix this:
Better Copy: Iâll write your story so clearly and persuasively that people will get it instantly. Theyâll trust you. Theyâll want to work with you. And most importantly, theyâll take action.
SEO Optimization: Weâll make sure your website shows up where it countsâat the top of search results. More search visibility = more traffic = more sales.
Design that Converts: Your website will look great, but more importantly, it will be designed to convert. Iâll guide your visitors smoothly from curious readers to loyal customers.
Because what youâre doing now isnât working. Someone you trust referred me. Youâre nodding along as you read this thinking, âYeah, this guy gets it.â
Iâm conversational, casual, yet professional. And brother, if you donât like it, you donât have to pay. No risk for you. But letâs be real â youâll want to pay, because youâll have earned more.
From me...
I show & share progress daily.
From you...
You trust the process.
From me...
I stay on track with the project.
From you...
You never go dark.
From me...
I always respond promptly.
From you...
You respond promptly to emails.
From me...
I'll be absolutely straight with you.
And you...
You ask when confused so I can clarify instantly.
All reasonable stuff, right? So glad you asked.
I love answering this. Because I have a great answer...
Be clear. Be real. Be bold.
Create strong.
I won't just create a home page for you. I'll create a home page that will be the best salesperson for your business.
How's that for clear, real and bold?
My man!
We have a deal brother. Shake on it!
All this reading wasnât for nothing.
Hit it, and we'll talk later!
Still nothing?
More proof!
For specific questions about your business, the email is at the bottom.
I guarantee a response.
Relax, this is on the house!
Peace!