I’m serious, no jokes. You’ll get it right in the head.
But if you really, really don't care, straight to projects!
That's how most businesses sound on the web. Verbose, mundane, without purpose, and full of jargon. This requires brain calories for readers to understand. But understand they won't.
They'll just leave. Statistically speaking... this probably applies to your web pages and content. Like your home page, services pages, LinkedIn profile, emails, and blog posts. I'm just sayin'. Consider this sorry blurb on a typical consulting site:
"Our inspired marketing solutions help solve complex challenges while delivering meaningful results."
Really? Do people talk like that? Hell no. Yet people and businesses write like this all across the web. Most sounding the same, yet stating very little.
And, businesses write too much about what they do. But no one cares. People only care what they can get from what you do. Because it's about them, not you, silly. So then, write from the reader's perspective to connect with your audience. Otherwise, they'll stay in limbo… far, far away from ‘yes’.
If people don't understand you immediately, they'll leave without knowing how you can help them. If you sound like everyone else, you'll blend in versus stand out. If you don't explain how to solve their problem, they'll find someone else who can.
Less people will read your stuff.
Less readers will do what you ask.
Less money will flow into your business.
In short, you're screwed!
"I have a small business."
And now you need a website, right?
That's right, because if you're not on the internet, you're nowhere.
Makes sense.
"I have a website."
But it’s like it’s not even there, right?
That’s because it’s not converting well.
And do you know why?
Because you’re missing the holy trinity.
1. Traffic
2. Sales
3. Revenue
In short...
"I want to make change..."
"I want to integrate..."
"I want to add..."
"I want to transform..."
"I need better copy..."
"I need better SEO..."
"I need to optimize..."
"I need a landing page..."
"I need a sales page..."
"I want a blog..."
"I want an ecommerce..."
"I want to sell more..."
"I want to make more..."
"I just want to say hi..."
"I want to kiss Margot Robbie..."
Relax. You’ve come to the right place.
Ah. Because...
You know what you’re doing now is not working.
Someone you trust referred me.
You nod your head in agreement when reading my website pages.
I'm conversational, casual, professional, technical. Cool guy.
And brother, if you don't like it, you don't have to pay.
No risk for you.
But I guarantee you'll want to pay even more.
Because you'll have earned more.
From me...
I show & share progress daily.
From you...
You trust the process.
From me...
I stay on track with the project.
From you...
You never go dark.
From me...
I always respond promptly.
From you...
You respond promptly to emails.
From me...
I'll be absolutely straight with you.
And you...
You ask when confused so I can clarify instantly.
All reasonable stuff, right? So glad you asked.
I love answering this. Because I have a great answer...
Be clear. Be real. Be bold.
Create strong.
I won't just create a home page for you. I'll create a home page that will be the best salesperson in your company.
How's that for clear, real and bold?
My man!
We have a deal brother. Shake on it!
All this reading wasn’t for nothing.
Hit it, and we'll talk later!
Still nothing?
More proof!
For specific questions about your business, the email is at the bottom.
I guarantee a response.
Relax, this is on the house!
Peace!